Maxims—short, memorable phrases that capture deep truths—are more than just words. They’re guiding principles, a compass for staying true to what matters most. For 83 years, they’ve driven Young Life’s mission to introduce kids to Jesus and build meaningful connections.
In my new role, these maxims are at the heart of what I do. I lead a team charged with rallying the largest possible network of people—alumni, donors, and friends of Young Life—who either have firsthand experience with our mission or are passionate fans of it. Together, we’re working to reconnect these individuals to the movement and the life-changing mission that continues to reach kids around the world.
What Are Maxims?
Merriam-Webster defines a maxim as “a general truth, fundamental principle, or rule of conduct.” Maxims are short, powerful, and easy to remember, but their impact is profound.
They shape our personal decisions, cultural values, and even how we live out our faith. For example:
Personal Maxims: When my kids face challenges, I remind them, “be settled, but don’t settle.”
Biblical Maxims: Timeless truths like “Jesus Christ is the same yesterday, today, and forever” (Hebrews 13:8) ground us in faith.
Cultural Maxims: Sayings like “a chain is only as strong as its weakest link” remind us of the importance of collaboration.
Maxims That Drive Young Life
Young Life is built on timeless principles that guide how we live out our mission. These maxims are more than catchy phrases—they’re commitments to who we are and what we believe:
“It is a sin to bore a kid with the gospel.”
The message of Jesus is life-changing, exciting, and full of hope. We believe it should be shared with energy, creativity, and joy—not dullness.“Life on life.”
Discipleship happens in the context of real relationships. We aim to live as “Jesus with skin on,” modeling His love, grace, and kindness as we walk alongside young people in their daily lives.“Put Christ and kids together.”
At the heart of everything we do is a desire to introduce young people to Jesus and help them grow as His disciples.“Simple but not easy.”
The gospel message is straightforward, but reaching kids in a complex and chaotic world requires perseverance, creativity, and deep commitment.
These maxims keep us anchored in our mission to share the gospel with creativity and care while building meaningful relationships that mirror Jesus’ love.
What My Role Is All About
In my work with the Young Life Community Network, I’m focused on one central goal: building and rallying a vast network of people who have been touched by Young Life.
Whether it’s a former camper, a college leader, a donor, or a long-time supporter, we want to reconnect these individuals to the mission and to one another. Why? Because we believe the work God started in them through Young Life doesn’t end when their direct involvement does.
Here’s how we live out that goal:
“Collect and connect.” We’re bringing people together—alumni, fans, and supporters—and linking them to local staff, communities, and opportunities.
“Friends for life.” We’re building a global network of alumni and supporters who remain part of the mission long after their first encounter with it.
“Find a way.” Creativity and determination are key as we work to engage and empower people across generations and geographies.
This work is about more than maintaining relationships—it’s about reigniting passion for the mission and ensuring that everyone who’s been part of Young Life’s story continues to write the next chapter with us.
As we live out this mission together, I’m grateful for the maxims that inspire us and the community of people—alumni, donors, and friends—who make it possible. Together, we’re telling a generation of kids: You are known.
(By Ken Tankersley)